Never mind your political affiliation. You can learn so much about soundbites every four years. The convention speeches are full of them. Listen on talk shows to hear the lines that people are repeating. If the phrase is repeatable, that means it's a soundbite.
Sarah Palin's joke in her acceptance speech ("... the difference between a hockey mom and a pit bull? Lipstick.") is an example of a repeatable soundbite.
Soundbites are also short and they inspire mental pictures. They should evoke emotion, such as humor, surprise or even anger. You may not agree with or even like every soundbite you hear, but if it makes you think, send money or vote a certain way, it's done its job.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment