Lessons from Campaign 2008

The U.S. Presidential campaign can be a university for those studying Media Savvy. Keep watching what the four contenders are doing and learn. The candidates have been through lots of coaching, but that doesn't mean they're perfect. Here are some of my observations that will work for you whether you're president of your company or running for dog catcher.

• Hammer home a vision instead of criticizing.
• Keep a sense of humor.
• Look your best, and that means looking alert and awake.
• People will attack you--know that and decide beforehand how you will respond. Will you counter attack or will you take the high road?

What soundbite lessons have YOU learned from the contenders? I'd love to hear from you. Next time, I will share what coaching tips I would give each candidate.