Wednesday, March 10, 2010

One Way to Answer the Yes or No Question

On March 3, the chair of the Democratic National Convention, Tim Kaine, was being interviewed on a national morning television show. The discussion became spirited.

At one point, the host said, "Just answer 'yes' or 'no.'"

Kaine, also the former governor of Virginia, had a terrific response. He said, "I'm not a potted plant, so I can't answer just 'yes' or 'no.'"

While you may not want to use his exact answer, do be prepared for how you would respond to a reporter demanding a short one-word reply from you.

Are You Ready for a Crisis?

The headlines are filled with companies making the wrong decisions daily. Is your organization prepared for unflattering accusations?

Here are three documents you should have, even if your company enjoys positive publicity:

  1. A Media Policy - helps keep your employees from talking out of turn to the news media
  2. A Crisis Preparedness Plan - includes business continuity strategies as well as how to contact the media
  3. A Rapid Response Strategy - helps you respond immediately to social media to prevent rumors, bad will and poor public perception

If you don't have these items, you might as well not have insurance. I can help you write and develop them. Give me a call.