Here are three documents you should have, even if your company enjoys positive publicity:
- A Media Policy - helps keep your employees from talking out of turn to the news media
- A Crisis Preparedness Plan - includes business continuity strategies as well as how to contact the media
- A Rapid Response Strategy - helps you respond immediately to social media to prevent rumors, bad will and poor public perception
If you don't have these items, you might as well not have insurance. I can help you write and develop them. Give me a call.
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