Wednesday, March 10, 2010

Are You Ready for a Crisis?

The headlines are filled with companies making the wrong decisions daily. Is your organization prepared for unflattering accusations?

Here are three documents you should have, even if your company enjoys positive publicity:

  1. A Media Policy - helps keep your employees from talking out of turn to the news media
  2. A Crisis Preparedness Plan - includes business continuity strategies as well as how to contact the media
  3. A Rapid Response Strategy - helps you respond immediately to social media to prevent rumors, bad will and poor public perception

If you don't have these items, you might as well not have insurance. I can help you write and develop them. Give me a call.

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