Bias

I used to be naive enough--or optimistic enough--to believe that journalists were objective, fair, accurate and balanced. I still believe that most working reporters do their best to present each side of the story. But we all bring life's experiences/traumas/worldviews that keep us from being totally unbiased.

So my advice to you is listen, research and find out for yourself if the news outlet on which you are going to be interviewed leans to the left or right... or focuses on a special issue. Don't make assumptions: one television market's affiliates might be more or less sensational than the national brand.

More advice: don't stereotype reporters. They come in all political flavors. Most are more interested in writing a great story than they are pushing any agenda. In most cases, be fair and non-judgemental with a journalist and he or she will be fair and non-judgemental with you.

But do be careful.