Saturday, September 6, 2008

Bio vs. Sales Pitch

When TV or radio producers ask you to send a bio... send a true biography (more than one page is too much), not a sales pitch.

Often I ask for bios to help us prepare for an interview and to post on the show's website, and the document I get has nothing to do with why we booked the guest. If you are booked to promote a book, the bio should mention you are an author, not sell your speaking services or the products of your company.

And by the same token, if a guest scheduler asks for a bio, don't say, "It's on my website." The producer may not have time to search for it on your website and you lose a chance to get promoted.

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