It's a great question. It is easier to establish your credibility with guest coordinators and assignment editors if you have published a book. But I answered the woman honestly, "I have to read so many books now, that I prefer to schedule guests who aren't promoting a book."
Without a book, you can establish your credibility in these ways:
- Years serving a certain industry
- Education
- A life-changing experience
- On-the-job results
You do have to explain why you are the perfect person to discuss the topic. Sometimes your title alone makes you worthy to be interviewed... for instance, if you are the President of a successful bank, I'd love to interview you this week. Or you may be the Executive Director of a non-profit agency helping hurricane victims... or those who've lost their homes in the sub-prime lending mess.
Don't wait for your book to come out to pitch the media about your expertise. The fact that you can show media experience and contacts will help you sell your book proposal to agents or acquisition editors.
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