Monday, May 28, 2007

Holidays

Holidays like today are typically slow news days. So they're good days to be pro-active and pitch your story ideas. For a federal holiday that falls on a Monday, like Memorial Day, President's Day or Labor Day, you might even want to pitch your story to assignment editors (the title you ask for at TV and radio stations) or the assignments desk (the title for newspapers) on the Friday before.

If you have a tie-in to the holiday itself, so much the better. For instance, maybe you have an employee who just returned from Iraq and your company is going to throw a party for him or her today. Or for July 4th, find out if any of your organization's members are getting their citizenship.

Reporters love "feel-good" stories at these times of the year. There's a silver lining: they can do the piece on you, meet their deadline and get home in time for the cookout.

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