Monday, May 14, 2007

Do You Have a Media Policy?

Media policies can guide your organization and its members or employees to know what to do when a reporter calls.

Here is a simple template that you can adapt for your needs.

(Name of organization) wants to inform reporters of all newsworthy events. Our policy is one of openness. To control rumors or premature information that may unfairly affect our employees, customers, or revenues--and to ensure reporters get the most accurate information, as well as access to the most appropriate sources--we require that journalists contact our (title of person who serves as spokesperson) for any media inquiries.

Employees are asked to share this policy if they receive calls or messages from the news media. Please direct reporters and photographers to our (title of person who serves as spokesperson or media relations director). You can reach (him/her) at (phone numbers--include cell) or by e-mail at (e-mail address.)

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