Tuesday, August 13, 2013

Take Advantage of the Last Question

Most reporters will end most interviews by asking, "Is there anything else you would like to add?"

They may throw a spin on it by asking, "Is there something I should be asking you?"

Never answer "No."

This is a terrific opportunity for you to share your message. Reporters expect you to get on your soapbox given this chance. You may help them realize there is more to the story, and they will ask a follow-up question. Your passion will often ratchet up in this response. As a result, your answer could be the soundbite that makes the news!

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