I've taken a part-time job reporting in Phoenix, and I love it! For the most part, the newsmakers I've interviewed on camera have done a decent job making their points.
Here are three steps they've taken that have served them well:
1. Attire - Whether it is a CEO, attorney, entrepreneur or scientist whom I've interviewed, all dressed like you might imagine a person in that role would. This is good, not to reinforce stereotypes, but because you don't want to distract the audience.
2. Cooperation - When you're a part-timer, your schedule is not always flexible. The newsmakers have been accommodating and have also helped me make contacts with other people who could be a resource for the story.
3. Authenticity - The newsmakers have come across as genuine and honest, even though their issues might not be popular with the public.
What could they do better:
1. Don't be nervous - an investigative reporter would take this as a sign that they have something to hide and go for the jugular.
2. Keep answers short - long, rambling responses make it difficult to follow and will get edited.
Learn more from television newsmakers by watching and analyzing for yourself who resonates and why.
Sunday, July 14, 2013
Attention to Detail
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