Toyota Crisis

I'd give Toyota a C- on the recall crisis. Finally, President and COO Jim Lentz provided comments this week, but looked less than transparent when ABC's Brian Ross met him with camera rolling. Hey, executives, how about trying this line: "We don't want anyone to get hurt driving our vehicles. So we are working around the clock to get this fixed. We are trying alternatives to see which can be implemented the quickest to get Toyota owners back on the road."

When a reporter persists, say: "I'd love to answer any questions you have. As to your question why we didn't act sooner, we acted immediately, but had conflicting information about what was causing the problem, so our research teams have been working to find answers for different combinations of issues."

Now, I don't know if that is the truth. For all I know, Toyota executives were off at wild parties not even knowing that people were dying driving their cars. When they evade questions and take too long to talk to the press, we all assume the worst.