Friday, May 27, 2011

Plea to Business Owners--Get Insurance

Businesses that:

  • Manufacture

  • Have customers

  • See patients

  • Build

  • Drill

  • Hire drivers

  • Have employees

  • Use chemicals

  • Serve food

need insurance. Of course, you have it, you think. But could your business handle the headline coverage that would come with a crisis in an explosion, ugly lawsuit, or accidental employee or customer death? What if one of your drivers fell asleep at the wheel and caused multi-car fatalities? What if one of your employees embezzled, sexually harassed, committed arson or murdered co-workers? Would you be ready to handle the reporters who descended immediately?

Media crisis insurance can come in the form reading blogs like this or coordinating Soundbite Coach training like I offer. But in these times, you might not be able to afford that. Here's a question to think about: can you afford the negative publicity that might cause customers to lose all faith in your products or services?

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