Plea to Business Owners--Get Insurance

Businesses that:

• Manufacture


• Have customers


• See patients


• Build


• Drill


• Hire drivers


• Have employees


• Use chemicals


• Serve food

need insurance. Of course, you have it, you think. But could your business handle the headline coverage that would come with a crisis in an explosion, ugly lawsuit, or accidental employee or customer death? What if one of your drivers fell asleep at the wheel and caused multi-car fatalities? What if one of your employees embezzled, sexually harassed, committed arson or murdered co-workers? Would you be ready to handle the reporters who descended immediately?

Media crisis insurance can come in the form reading blogs like this or coordinating Soundbite Coach training like I offer. But in these times, you might not be able to afford that. Here's a question to think about: can you afford the negative publicity that might cause customers to lose all faith in your products or services?