There are times when you might want to hold a press conference. When your company or organization has been hit by major crisis, for instance. Think Virginia Tech. Another time might be when good news is of such global proportions happens that people all over the world are interested. Think Iowa Septuplets or Nobel Peace Prize announcements.
Typically, the newsmaker will make a statement then take questions. It's good to let reporters in attendance know what's going on. Here are some ways to smooth your transitions.
TO BEGIN a PRESS CONFERENCE
1. My name is ___________________. It is spelled ________________. My title is _______________________. After I speak, our ___________________(title) will also speak. His/her name is _____________________ and it is spelled _________________.
2. After a short statement, I will take questions.
AFTER a STATEMENT
At this time, I welcome your questions. (Gesture, don't point to the reporter with a raised hand).
TO CLOSE
We must get back to taking care of this situation. Thanks for being here. We plan another press conference (tomorrow, in two hours, next week--make a promise you can keep).
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