Sunday, March 17, 2013
How are you getting your news?
1. To be interesting - variety is the spice of life. If you and your friends all read the same stories or listen to one radio station, your conversations could become dull.
2. To understand the other side. Zig Ziglar said he read the Bible and the newspaper every day, so he'd know what the devil was up to. It's great to have an opinion, but you'll sound smarter if you know what your opposition is saying.
3. To be innovative - if we all get our news from the same sources, we will have group-think. At most jobs, original ideas and creative input are valued. If you're a CEO, you must have fresh eyes. Get news from trade journals, social media, alternative sites, newspapers from a different state, and you will learn.
As a journalist, I know that there is so much more news going on that does not get into one newspaper or one newscast. Local news has become a headline service: some producers are required to have 20 or more stories in a half-hour newscast. This means about 12 to 15 seconds per story. If you want to go in-depth, you have to go beyond the headlines.