A national non-profit organization based in Texas has been effective getting local television and newspaper coverage because its story is so compelling.
Cleaning for a Reason partners with local cleaning companies to offer women going through cancer treatment four free house cleanings. The kind service brings patients to tears--cleaning the house has been one of the chores that they were just too fatigued to accomplish.
Many of the owners of the cleaning companies who participate have a story about how cancer has touched their lives, and they talk about what a joy it is to give back.
Does your industry do good? Could you start a non-profit to help someone in need who has to pay for a product or service that you offer?
Think about the free publicity and name recognition these companies are receiving. To see some of it, go to You Tube and search "cleaning for a reason."
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