Holidays like today are typically slow news days. So they're good days to be pro-active and pitch your story ideas. For a federal holiday that falls on a Monday, like Memorial Day, President's Day or Labor Day, you might even want to pitch your story to assignment editors (the title you ask for at TV and radio stations) or the assignments desk (the title for newspapers) on the Friday before.
If you have a tie-in to the holiday itself, so much the better. For instance, maybe you have an employee who just returned from Iraq and your company is going to throw a party for him or her today. Or for July 4th, find out if any of your organization's members are getting their citizenship.
Reporters love "feel-good" stories at these times of the year. There's a silver lining: they can do the piece on you, meet their deadline and get home in time for the cookout.
Becoming a Better Newsmaker with Soundbite Coach Lorri Allen
Books About the News Media I Recommend
- Be A Newsmaker by Lorri Allen and Linda Swindling
- How to Speak TV: A Self-Defense Manual When You're the News by Clarence Jones
- Speak Like a CEO by Suzanne Bates
- Telling the Story: The National Public Radio Guide to Radio Journalism
- The Crisis Counselor: A Step-by-Step Guide to Managing a Business Crisis by Jeffrey R. Caponigro
About Me
Why this method of communication?
You have to reach people where they want to be reached. And some days we're all just talked out. So we can let our fingers do the dialoguing.
The idea of this blog is to answer questions about the news media from a different perspective. Some media-savvy advice givers will tell you only how to spin, some are too cynical and others just don't have the blend of TV, Radio, Print and PR experience that I've been blessed--or cursed!--to gather.
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