Soundbites

You can pick up quite a few lessons in media preparation by learning from the mistakes and recoveries of companies in the news. For instance...

The woman being featured in my report turned to the man next to her and said, "It doesn't matter what we say. They don't use th...

Most reporters will end most interviews by asking, "Is there anything else you would like to add?" They may throw a spin on it ...

I've taken a part-time job reporting in Phoenix, and I love it! For the most part, the newsmakers I've interviewed on camera have do...

If you're reading just one newspaper or looking at one news website or watching only one cable channel or local station for your news ...

When your client is happy, it makes you happy, too. One reason the following letter sent after a presentation last month means so much to me...